AI Insights · Timothy · April 2024
Top 5 Virtual Fitness Programs on iOS in Switzerland - Q1 2024
An overview of the performance of the top 5 virtual fitness apps on iOS in Switzerland during Q1 2024, including trends in downloads, revenue, and active users.
In the first quarter of 2024, the top 5 virtual fitness programs on iOS in Switzerland exhibited varied performance in terms of weekly downloads, revenue, and active users. Below, we provide a detailed overview of each app's performance based on data from Sensor Tower.
Weekly revenue for Strava started strong at approximately $44K in the first week of January but saw fluctuations throughout the quarter, ending at around $38K in the last week of March. Weekly downloads showed a gradual increase, peaking at nearly 2K in the week of February 26. Active users remained relatively stable, hovering around 22K to 23K, with a slight peak at 22.7K in mid-March.
Zwift's weekly revenue was fairly consistent, averaging around $15K, with a peak of approximately $17K in the last week of February. However, weekly downloads displayed a declining trend, starting at 277 in the first week of January and dropping to 42 by the end of March. Active users also saw a gradual decline from 1.2K to around 800 over the quarter.
Freeletics: Workouts & Fitness
Freeletics experienced a decrease in weekly revenue, starting at about $25K and ending at around $5.7K. Weekly downloads also declined significantly from 683 in the first week to 141 in the last week of March. Active users dropped from 3.4K to approximately 2.2K over the same period.
Asana Rebel saw a decline in weekly revenue from nearly $27K in the first week of January to about $6.9K by the end of March. Weekly downloads followed a similar trend, starting at 482 and decreasing to 78. Active users decreased from 1.8K to roughly 929 throughout the quarter.
JustFit's weekly revenue started at approximately $15.6K, fluctuating slightly before settling at around $8.6K by the end of March. Weekly downloads began at 4K and decreased to 1.8K. Active users saw a positive trend, increasing from 6.5K to about 6.7K over the quarter.
For more detailed insights and data, visit Sensor Tower.
